Currently going through the interview process with a brand I love. I've interviewed with the CMO, completed a work task and presented it back to the team, and met with the CEO / founder. They've just come back to me saying that their creative agency has "offered to help with the process". This seems unusual especially given they're looking to bring all creative in house. First time I've ever heard of this happening - any theories as to why this is now a step in the process? Is it a red flag?

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Sounds to me like you would be the highest ranking in-house creative, so the company probably just wants a sanity check from other creative experts to make sure you actually are as good as you say. In my experience neither ceos or cmos know anything about what makes a good creative. I don’t think you have anything to worry about.

likesmart

Not necessarily. If the CMO doesn’t have a creative background and the agency is having trouble getting them to recognize good creative vs. what they personally like, then having someone who CAN identify good creative and help the agency champion it can be invaluable to them.

Show them you can be an ally and that having you in this role will help them too. If there’s enough work that employing an agency is necessary, there’s no way bringing in one creative in-house will render them redundant.

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It sounds like they gave you a real assignment for something they currently need, but they aren’t happy enough yet. If my guess is correct, you now have the opportunity to demonstrate how collaborative you can be. Let the creative agency teach you about the brand, avoid being defensive, but don’t let them take over. Are you getting paid for your time and work? The other possibility is that they are just asking for you to interview with someone from the agency. I’m curious to hear what you discover.

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Great points. The upfront assignment was unpaid, but I will see what this entails and let you know!

Will you be that agency’s boss? Probably political, specially if the agency already know they will get fired or less money when they finish the transition.

So will be theirs after you land the role ;) I’d say keep going and don’t get frustrated just yet. Specially if the brand x agency relationship wasn’t bad, and has some history, it would make sense to get an opinion from them and a chemestry feel for their potential new boss. Good luck ❤️

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