Did Publicis lose Pfizer entirely?

likefunny
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It’s important to point out what, exactly, Pfizer is advertising:

Their behemoth over the last few years was COVID indicated, not so hot right now.

They pulled Oxbryta from market.

There’s still a few oncology products. Ibrance to name an important one, and dermatology.

They canned 3 bil in pipeline last year. They backed away from gene therapy.

It probably isn’t that Publicis has lost Pfizer but that Pfizer baited Publicis into a bargain basement rate — and then pulled the rug out from under them by having barely half the work promised when going into this RFP

likesmarthelpful

CoLab the agency within an agency has suffered 5 rounds of layoffs since October 2024 and so this is likely true. Pfizer promised loads of work that never materialized.

We still got it. All of it.

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Need to know basis. Just know we still have it. All of it. Revenue ebbs and flows but it’s still coming in

I thought they had it all?

But they just won it last year… they lost it in a few months?

This in relation to creative only or to media as well?

Who knows where else can you ask the question? Pharma and most Pharmacies tell the details that apply in each situation.

Didn't leave business just not flowing. pharma is like that tbh nothing unusual that I've heard

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