Digital/integrated advertising is the future I hear. Any fishies here dreading it? I work for a mainline agency that’s now trying to position itself as an integrated agency and forcing us to write Instagram reels and posts. 😖 I was born 3 decades too late. *clutches The Copy Book tighter*

likefunny
Posting as :
works at
You are currently posting as works at

I’d be more concerned that your agency is finally deciding to “position” itself as an integrated agency. Writing reels and posts is easy, but transitioning this late in the game tells me that your current agency is struggling to appear current.

likesmarthelpful

Yeah, hate to say it but digital/integrated is already the past

Whut planet are these markets on? Pre-warp?

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Haha 😂 I feel the same, it’s like our systems aren’t compatible with this new software.

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Haha! Yess! But system upgrades can happen so we’ll be ok :)

Yep it's happening at our agency too - many of the creatives left bc they just weren't interested in that kind of work OR learning. Personally, I think the moves are a little late but I'm kinda excited to learn new things.

The post sounds like it’s a decade old. I’d find a place that is looking to the future before your book looks like the past.

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