Do agencies value good work from creatives if it’s not produced? I’m constantly told my thinking and work has been great at my agency but I can’t seem to get anything fun produced in the 2.5 years I’ve been at said agency. Just the backup mediocre ideas, we bring in once client refuses the fun one. Should I be looking for a new gig or worried I’ll be let go?

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Your CDs care, yes. The client choosing the worse opinion is to be expected honestly. But producing good ideas is important for internal visibility

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The problem sounds like you’re delivering on the creative vision of the agency, but the agency isn’t able to retain or convince clients that’s the type of work they need, which is a bigger issue. As another CD said, you should care because the work you have to show doesn’t represent your full ability and that’s not fun. It also sounds like they aren’t going to get a lot better at selling great work. The house isn’t on fire but I’d start looking and I’d tell that exact thing to future CDs who will fully get it and support you in your next roll.

In the mean time, are there any clients at the agency that welcome protective thinking? Bring ideas forward on any piece of business that’s hot and the cheaper and easier to say yes to the better to build your book up.

likesmart

Good advice!

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It’s a problem for a number of reasons. The obvious one is that you’re not producing work that best represents your ability and two, a new ECD comes in with a remit to make the product better and you get caught up in a “restructuring of the creative department”.

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