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No need to transition—all the strategists I know are incredibly more talented creatives than any copywriter on their team.
Plz Plz Plz Plz be quiet Mediacom plzzzz 😭😭😭
I think it typically happens the other way around. A lot of English major types enter the marketing field with pure writing skills and then eventually take on more strategic/managerial positions (that's how it's been for me). I think it's probably easier to transition within the first 5-10 years of your career, but it's also not necessary to transition if you like one role better than the other. You can stay a writer forever if you want
Research doesn’t take place in a void and the copy doesn’t write itself.
Both strategy and copywriting are disciplines crucial to the process of crafting language that resonates with a target audience.
One is primarily concerned with WHAT to say, while the other’s focus is HOW to say it.
Finding that balance between uncovering a genuine insight and communicating it with relatable emotion requires a deft…
Never mind. I’m being told that research and data analysis will now take place in a void and that the copy is currently writing itself. Sorry, has ALREADY written itself.
Thank you all for your service to advertising.
…what do you think writing entails?
As a strat you have more opportunities to pivot into more lucrative fields/roles, and double-down on business expertise, etc. It might not be as creative, but if money is a concern, there’re paths to more money as a strat.
It makes sense to pivot into copywriting, if you really like doing it, are good at it and have ambitions to get to CD level or maybe expand beyond advertising. Creatives make more in advertising, and rightfully so, but it’s so competitive and it’s not just gonna fall on you unless you’re good at what you do, network, etc.
Truly depends on your goals, I used to be in a creative field before advertising, and specifically went for strategy because it aligned with my long-term goals.
Why would you want to be an art director or copywriter and work two times as much with four times the stress all while chasing the carrot they hang over your nose called Cannes Lions? And get denied raises and promotions because you should be lucky to be a creative in advertising?
From,
An Art Director