Do you believe social media is now essential for a career in entertainment? I’ve seen friends land auditions and meetings just from TikTok numbers, while equally talented people with no following can’t get in the room. Sometimes it feels like personal brand has become the new résumé, and your follower count matters more than your actual reel.

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While I do see what you're saying, I kind of understand the rationale behind it. Hiring somebody with a following means instant people in seats. Shows rely on ticket sales and it makes sense that they would want to hire more popular people in order to fund the productions. I don't necessarily think it's the best, but I definitely understand it.

I guess that really depends what role you’re hiring for, someone more creative/in an executive type role could help bring it more of an audience if they’re already known, definitely not for a more behind the scenes job.

It depends what you want to do really, I think people still get the work from grafting on indies and building your networks. Sadly there’s this option which could be considered faster…

I think it’s bigger than we all realise. The main audience for content is on social media and if that’s what you wanna get more of, it’s a no brainer. Still I think that doesn’t mean they should get hired over people that have more skills or experience!

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