Does anyone do outcome based roadmaps? Did you switch over from traditional output based roadmaps? Curious how the transition went and especially how stakeholders reacted.

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Would be so interested in this also

We are doing a combo move; we have Objectives and Key Results ‘OKRs’ (these are outcome based, measurable; read the book ‘Measure what matters’ by John Doerr for more). Then, we link our roadmap deliveries to those OKRs.

Where it worked, it’s a total game changer. There are literally tech teams who never understood the business before who are loving it. It takes hours and hours to do well. When it’s bad, it’s really bad, as it highlights that the worst sponsors don’t really have a strategy for their business, and the tech teams try to write the OKRs with limited success.

The ONLY way to get outcome based thinking to work is when it is a collaboration between the business and tech, sharing direction and problem solving together. Your skill as a product manager is how to get that true outcome out of people and onto paper in an elegant way without them all hating you by the end.

I’m actually less concerned from the tech stakeholders perspective and more concerned about external stakeholders who are used to understanding outputs. In particular, b2b with enterprise clients seems tricky.

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