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My suggestion is to present 3 examples as if you’re the talk track of the case study. But tweak that case study talk track so that you make the biggest parts and spend the longest time setting up your expertise (the strategy) and how it was vital or important to the project or end result.
Since you’re a strategist, it makes sense to lean into the upfront, research… insights, brief, then show where that work led to. Then do the next project.
I think your instincts are correct. Treat them like you’re talking to a client, but more casual. They’ll likely be looking at more than just the work, they want to see if you’re someone with the right skill set to be put in front of clients.
Case study style. Problem. Solution. Insight. Idea. Results.
Present like you’re presenting to a client! It shows them your presentation skills. Ask them before you start if they’d like the whole flow and thinking or the highlights. Protect your interests though and email the work to a friend before you present in case the company takes your work and uses it.
As you didn't say what you do. I'm old and been in the game for 27 years and don't really know what the role of a strategy consultant is within an ad agency. But whenever you go for an interview the idea is to impress so much it blows their socks off. An AD for example would have a book with say 12~15 examples of the best work they have produced. That's all you need do really just show your best work. Be it in a book a deck (what simply used to be called a presentation) be creative. Think about the agency your meeting with. Get a pal to wear a monkey suit to help your pitch if you think that will help.
I’m currently interviewing people to hire, so here’s what I’d want to see:
- tell me the problem/situation. What did the client want?
- how did you reframe the problem into an exciting opportunity?
- what did you make to capitalize on the opportunity? What was the process to get there?
- what was the result of that?
Don’t present it like you’d present it to a client. Wrong format. Do present it like a case study. Show me you get the process overall.
Put it in a deck, babe.
Thank you all for your advice! I think the problem, insight, solution framing really helped me give the highlights with concision. Let’s hope I get the job 😳🫡