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The community manager is in charge of direct communication on the networks, and the social media is in charge of developing the different strategies that must be executed to improve the brand image. In other words, they work hand in hand with each other.
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Well, if social media is in charge of carrying out the strategies on which the community will be based to correctly manage the profiles of the brand, it is a team effort.
The work of the community depends a lot on what is established by social media, so it is a team effort.
If almost all marketing work is done in a team, this is no exception, social media are in charge of preparing and developing direct strategies to the objective in networks and digital profiles, and the community is the first in charge of communicating the brand intentions to consumers.
When there is not a correct relationship between these two positions, the brand does not prosper, so a merger between the two is necessary.