e.l.f is doing a kiosk campaign where people can walk in and express what cause they 'give an elf about' about, and the makeup brand will make a donation to a nonprofit organization focused on that cause. I think this is such a cool initiative and really ties in with the brand's voice. Any ideas on how this is profitable for the brand itself?

Post Photo
like
Posting as :
works at
You are currently posting as works at

People share their “give an elf about” moments online, giving the brand free exposure and stronger loyalty. The donation cost is offset by the increased engagement, new customer acquisition, and positive brand sentiment that drive sales later.

like

Think it’s more an awareness thing so not directly profit-generating, but increasing exposure and enhancing positive brand image can go a long way

like

Related Posts

thoughts between Rolex Datejust 34 vs 36 on women? tried on a 36 today and loved it but my mom is convinced 34 looks more classic and will stand the test of time

(Left is 34, right is 36)

Post Photo
like

Any thought in working 3x12s a week vs a typical 5x8 or 4x10? I am working 3x12 and have to work some weekends and I am not sure if I like it. I am 25yrs lmk maybe I am just young? Thoughts?

like

Any EY-Parthenon folk willing to discuss an opening I came across? Senior Consultant in EYP strategy London

like

Any upcoming law conferences/events?

like

could someone refer in cts kolkata for informatica powercenter lwd 22nd apr

like

Jummah Mubarak Fam ☪️💚
7th Jumaada al-Ula 1444

likeuplifting

What would you all say a VP, Management Director at an Ogilvy, Leo or FCB make? $150k sound right? Appreciate any insight here.

like

Gilead continues to release such opaque signals about remdesivir

like

Any HR contact for FCB Chicago? Saw an Associate Producer position that I’m interested in applying to. Thanks in advance

like

Any embarrassing moments so far in your first projects?

like

I have an impromptu review tomorrow and am hoping to negotiate a higher salary as my role has been expanded since hired, and we have lost a designer with no intention of hiring anyone to fill the position. Hoping to get some comparable salaries to see where I stand and what to ask for.

Sr Graphic Designer
10 years experience
With the company for 3.5 years (6 months full-time and 3 years as a freelance designer)
Salary is currently $75,000
10% yearly bonus
I’m in KC. Company is in San Diego.

like

All my Deloitte fish. What’s the salary range for a Senior Analyst or Manager – US Anti-Corruption Compliance in ATL make? Is Deloitte a good place to work? What’s the work life balance like?

Any senior producer openings?

like

I felt very good following Dana’s Town Hall. Having heard other networks are already facing furloughs and layoffs, did you feel as encouraged?

like
like

Does anyone here work for Axiom or know someone who does and, if so, how difficult is it to stay fully engaged?

like

How do the big 4 look upon LLC’s and their employees starting a business on the side as long as it was disclosed?

What’s a failure you’ve experienced at work and how did you come back from it?

like

If anyone is looking to work for Stryker DM me. Can give more info and potential referrals.

like

Additional Posts in Advertising

Pretty tired of smart women undermining each other, especially seniors doing it to juniors. Why the hell is the first instinct to attack&destroy? Not into kumbayas but more into having my peer's back.

like

Vayner? Anomaly? Ogilvy? Which one to jump to? Account Mgtm!

like

When you are setting up a second interview and the recruiter calls back that the team already offered the position to someone else. 😒

like

What is the hourly rate for strategists? Asking for a friend.

like

Laid off, 10 years exp, tired of acct management. Feel so lost. Don't want to go back to agency side. What should I do? I feel like 💩

like

What’s the best agency to work at?

like

What are your favorite millennial traits?

like

When my boss asks me to send him a recap of what I’ll be working on next week but things are slow because all my campaigns are paused due to the upcoming Civil War.

Post Photo
likefunny

Which do you prefer?

“Give me a deadline and I’ll get the work done”
or

“when I get this done I’ll let you know and we can figure out when the client will see it.”

like

Future 'Havas Health & You'ers (yes I know terrible name)... what's the verdict. Are they moving the 200 Hudson folks to 200 Madison?

like

So I was laid off. Is it okay to talk about it at my next job interview? Feels like everyone knows anyway.

like

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work

like

What do CDs look for on a resume? What would you expect to see on an art directors resume? Do things change if applying to agencies versus in-house?

like

The bond yield curve just inverted. If you don’t have to make any major purchases for the next year, that’s probably a good thing

like

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

Thanks to the robots, there’s just not a lot left to do.

So why do we still have to spend all our waking time playing office?

likefunny
like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal