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I guess it seems pretty accurate.. I dont' know exactly how they're measuring the global impact but I would believe that these huge corporations are leading the charge. It's interesting that Burger King also makes these lists when I don't know a single person who ever eats there lol. But coke, pepsi, mcdonalds.. those are always hugely successful marketers
Yea I'm also curious on how they determine and measure global impact. Like S1 said though just because people aren't necessarily eating at BK that doesn't mean that their ad campaigns can't be wildly successful or popular