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When you give away 47 of them what’s the point, right?
For the Clios? Entry profit$$$$!
Gotta keep dangling that carrot in front of ‘em so they keep on running, because if they looked to either side they’d see everything’s on fire.
All I got was laid off
You too, huh? 😕
Rising Star
I got a rock
Rising Star
*Dwayne the Rock Johnson. He just showed up at my house and now I don’t know what to do with him.
I didn't get one...
Chief
Award shows are all about $$$$$$
And, the “X” of the year.
Who will buy them this year, I wonder.
Award shows, industry magazines…aside from feeding egos, we need these things to get on CMO radars to drum up new business. Because despite what we tell ourselves, advertising so rarely “moves culture” in a any way. People in reality don’t notice or take note of it.
When I won my first lion I was at a party in Cannes celebrating and I went out for a smoke, when I tried to come back bouncer didn't let me in... I told him I needed to come back inside because I was celebrating my big win with my friends who were all inside. and he told me:
I don't care what you won, man.
It was a great thing to hear as a young creative. It really shaped my relationship with awards after that (and I'd also quit cigs).
I still use awards as a tool to get a better deal for myself (promotions, better roles etc) but I don't take it as serious as some people do.
Like the ones who did a photoshoot with the awards across NY. cringe.
Did you get one too?
Congrats! Enjoy, not everyone won one.
they also never thank any of the people who actually submit the awards 😀
Yes, they don’t do acceptance speeches in Cannes. But good story.