Feel like Nike has given up a little bit of their brand integrity to pick sales back up. I just see Nike and SKIMS on such completely different levels - one is a pioneer for athletic excellence and the other is for being sexy. I'm sure the two can co-exist but ngl, I'm a little disappointed. Do you think this collaboration will help Nike in the way they want it to? Would love to hear your thoughts!!

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Have you ever tried on a SKIMS product? Itโ€™s ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ๐Ÿ‘๐Ÿผ.

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Ya, SKIMS products are really good.

Yep, I was a little confused too but I do think Nike will get what they want out of this, no doubt! Kim has immense power and I'm sure Nike knows what they're doing.

Some people want more sexy or interesting workout or athleisure gear. Probably more crossover than you might think. agree itโ€™s likely a revenue bump play. Even still, not a fan of it and unclear how it strategically fits beyond that because regaining that reputation of built / made for sports isnโ€™t going to happen through more lifestyle/hype collabs. Not sure how this helps with relevance in categories theyโ€™ve fell out of favor inโ€ฆ

It makes sense to me. Will it be good though? Dunno. Consistently hard to gauge the internet hate versus what people will actually spend money on when it comes time. Be interesting to see the ads side, something that Nike seems to be struggling with a lot lately.

Its a good thing I'm not brand loyal when it comes to athleisure. Im sick of the whole Kardashian thing.

Omgsh someone was talking about this in another group and I hadn't yet seen the advertisement. I don't even really understand why the two are doing a collab...seems odd to me. I wouldn't go out of my way to buy this, that is for sure.

I personally feel that this will be a successful collab. Regardless of personal feelings about Kim Kardashian, SKIMS is a very successful business that has created good/innovative products and risen very quickly to the top in their industry niche.

Iโ€™m OK with this because fit is sexy.

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