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Marriott
All of them.... the see where you gravitate. After 13 years of work, I’ve seen top tier at 3or 4 of the big American brands.
Marriott and spg now bonvoy has most properties across the world. If you are a traveler, I recommend bonvoy
I like Hyatt, but they don't have properties in every Tier 3 city like Marriott/Hilton/IHG. Personally, my favorite is still Marriott despite the Bonvoy madness. Lifetime Plat is just a matter of time if you're a regular traveler. I have Gold on Hilton and Spire on IHG as backups.
Hyatt if the footprint works
Hilton
Yeah, sign up for all three and try them out. Did that with Marriott and Hilton though. Have officially stuck with Marriott and am now Titanium elite after six months of bouncing around
From a points perspective, Hyatt points are the easiest to maximize and Hilton the least (because of the dynamic award chart—it’s tied to the cash price vs a fixed redemption rate regardless of cash cost).
Marriott loyalty is probably the most common in consulting.