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Depends on how much you like the person to stay. If you know that level is paid more outside, it doesn't matter if it is a 20% bump... if they are looking and if others can offer more outside for the exact same job, then you're out of luck.
It's the market that dictates supply and demand, not the % increase.
I think it’s very fair. My title is Director, CRM Strategy and I have almost 20 years experience, but I’m only at $163K in my current role. (I’m grossly underpaid for the value and expertise I bring to the table.) Don’t make my mistake. Get the experience and jump in another 2-3 years for more opportunities and more money.
Depends on the shop and your expertise. For straight brand planning that’s about right.
But at a big global agency I would expect about 175k.
I’m ~225k but I run an entire group (we don’t have the gsd title).
I’m brand (sf tech startup) side, so this might be less relevant, but new directors make 140-150k base + 15-25% bonus. After 1-2 years as director, 180-225k OTE
That’s fine, you can ask for a little more if you want.
Why does a director of demand generation do? Is that media strategy?
@director 2 I’m responsible for delivering Marketing qualified leads and pipeline to sales using organic and paid acquisition programs and channels. I am also responsible for (visual) content programs (whitepapers, webinars, email, ads, etc.) across customer journey, marketing KPIs, budget and people.
I was brand side —> agency —> brand side
Ah cool! Sounds like a growth hacker. Do you get performance bonus
Your making $125k as an AMD? 😱
What’s normal for an AMD?
@director2 yes. I get base + 23% bonus. Most startups usually use ~20% for bonus. My base is on the low side so my bonus is greater than standard
That seems right for a new Director, gives room to grow within the role salary wise