Hi I have asked to be an advisor for a startup. Its in its very early stage pre pre-seed. Its looking like weekly strategy calls and possibly some executional work as well. Like building out a sales process and/or training sales and marketing team members (this might be 1-3hr a week of work).

They are offering 1.5-3.5%. — I am wondering if that’s enough.

In addition to this the founder mentioned that he would like me to consider becoming a co-founder.

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That actually seems like a lot. VC advisors told us that typical is from 0.25% (with very limited hands on involvement) to 1% with a lot of involvement. There is a pretty great deck that they shared - if you want to dm me your email, I can forward this evening, as it lays out advisor expectations as well. Best of luck!!

likehelpful

Would love to see, I’ll send you a DM

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I’d advise you to draw a bright line between advising and execution and what the expectations are.

The thing to avoid is “just a bit of execution” that turns into a heavy lift for a core function and realizing you’re not an overpaid advisor but and underpaid co-founder

As others have said at pre-seed (funded once but not much) the 0.2-0.6% range for advisory work is far.

I do a few of those and the expectation is 2hr meeting every month. The CEOs come prepared and send me an agenda to think about ahead of time. And the odd ad hoc call or text.

In my case it adds up to 2.5hr a month but they’re high leverage hours.

I once got dragged into an “advisory role” for 2% where they sorta also wanted me to maybe become CEO and meantime work on their financial and operating model and pitch deck. That turned into weeks of wasted work when push came to shove… they didnt actually want an advisor but a senior team member.

So be clear what you both really want out of the deal. Or it can be a waste of time trust me.

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“enough” is a personal term. That range seems reasonable without knowing more.

Obviously if you’re on boarded as a co founder then the conversation changes

likehelpful

I like cash for my time as well but you should also be aware of how that vests. Like what if you give them 2 months and they decide they no longer need your weekly meetings?

And if you're a full-time co-founder and there's only 2 of you that's a stingy split.

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Very true..

That’s a -lot- for an advisor. You’re not a huge value add with how much work you’re doing and per your description, you’re not opening key doors to them in their industry of interest or similar.

Very different if you wanted to be a co-founder of course.

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