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For a second I thought this was WK’s way to celebrate becoming Liberty Mutual’s AOR by complimenting their annoying af jingle.

“Liberty, liberty, liiiberrrrrrtyyyy” 🗽

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I like it. But it’s strange how our industry looks down on puns unless they’re in w+k’s Nike ads.

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And in twenty years, we’ll be hearing about the “genius” W+K copywriter who wrote this line. “He was tough. Opinionated. He sent me his work via telegram from his cabin in rural Alaska and when I opened it, it said “Liberty has a nice ring to it. Get it? Get it?”

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Wk was back with the olympics winning isnt for everyone spot

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Agree^

Wow a sports advertisement playing on a championship ring

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Which ad did you have?

A pun? 🥱

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I’m just a shitty AD, but I’ve always thought the right pun lands with a consumer way more than writers will admit

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This post. “Welcome back, W+K.” 😂😂😂

Come on.

likefunny

Good point. They never left.

Iconic.

likefunny

Great reactive

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Best response in this thread. Its great for what it is. Wish they didnt do a pun but oh well.

Fun idea. And glad it was launched on social, the only media where you can be quick enough. It actually would’ve worked really well without the punny line and just the visual film + song.

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Funny enough I actually saw it on TV first.

helpful

Nike clothes are great! but I feel too cool and in-the-know to choose their workout shoes over the new competitors in the market these days.

*agent. 🥒

I wish I understood sports

Would be more WK without the photoshopped ring. Let the line do the work.

ECD1 That kills the idea.

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