Haha I can't believe I'm just finding out about the Rock's haircare brand. This one definitely needed a smart copywriter. I had another funny thought for it ... it's not good copy, especially not for branding because of the other brand reference but here goes... 'It’s the official Dwayne “the Rock” Johnson&Johnson shampoo'. Agree it's a little lame but hey, is it worse than a bald man promoting a shampoo? If you care for a little afternoon brain exercise, shoot your first thought for this!

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likefunny
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Honestly nothing tops "my hair would've loved this 2-in-1' haha

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"Follow with Papatui conditioner and prayers"

likefunny

The Final Bald

The Fast and the Follicles.

Hahhah I'm dead

“Let’s just say, the carpets don’t match the drapes”

I can’t use my own products but aren’t I funny? Gimme yo money

Hahah

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Additional Posts in Copywriters

Is it better to be at a small shop and crank out work for smaller clients in your first year or be at a big name shop and maybe make nothing? Deciding on an offer...

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Do you charge your clients for time spent on email communication?

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Any copywriters (in branding/otherwise) currently report to a strategist instead of a CD? Trying to have an open mind about them approving copy without judgement but it’s like pulling teeth for me.

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Note to writers: the phrases are “centers/ centered on” and “revolves around.”
You cannot “center around” something.

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Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

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likehelpful

Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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2,000 animals can see you coming 🤔

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likefunny

RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

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LA! Hiring mid-level CWs and ADs! Must have video prod. exp. and be very conceptual.

Solos and teams apply!

LINKEDIN ME (I’m bad at fishbowl)
Samantha Schneiderman (director of creative services)

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Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

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likefunny

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

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