Has anyone seen good traction on the new-ish Google Discovery ads? My teams have had mixed results here so far, and the lack of placement transparency has been a challenge. Writing ads that can appeal to users on the Google Feed, Gmail, and YouTube seems to be the most difficult part, and different accounts (or even campaigns) have wildly different CTRs, likely indicating Google is preferring certain placements for each.

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Tactics like that are better for branding and not conversions...it's a native ad placement so think of what your typical benchmark performance would be for that...and do your best to get some attribution or search/brand lift to show impact

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The only bid methods for Discovery are target CPA or Maximize Conversions, so it's definitely not being pushed as a branding play.

Following along here. I find that trying new ad products/placements is great for brands that can afford it but its best to wait.

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I just hate that we can’t get placeholder keywords in SA360 to better track our conversions. We’ve seen some success but it took a while. Just launched them for a second product this week so it’ll be a while before we know

Nope. Kinda hit & miss. And haven't really been given solid all-up benches to compare.

Another black box product from Google that doesn't allow for their own advanced tracking (DCM). Performance needs to be kept in context accordingly if it's based on the Google Ads pixel/not deduped

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