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Tactics like that are better for branding and not conversions...it's a native ad placement so think of what your typical benchmark performance would be for that...and do your best to get some attribution or search/brand lift to show impact
The only bid methods for Discovery are target CPA or Maximize Conversions, so it's definitely not being pushed as a branding play.
Following along here. I find that trying new ad products/placements is great for brands that can afford it but its best to wait.
I just hate that we can’t get placeholder keywords in SA360 to better track our conversions. We’ve seen some success but it took a while. Just launched them for a second product this week so it’ll be a while before we know
Nope. Kinda hit & miss. And haven't really been given solid all-up benches to compare.
Another black box product from Google that doesn't allow for their own advanced tracking (DCM). Performance needs to be kept in context accordingly if it's based on the Google Ads pixel/not deduped