Has anyone tried Google's PPC AI tools? Are you seeing any performance improvements?

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Not on the paid side, but hasn't some version of this been part of every ad platform's offering for years? Auto-optimizing bids and all that? I'm assuming the AI component is just building off of that, but maybe I'm wrong there.

No, all they’ve done is moved and renamed the buttons I need. Google just does this random stuff in the PPC platform sometimes. They don’t actually really change anything they just make aesthetic changes.

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Additional Posts in Digital Marketing

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

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