Has anyone worked for MBB and also IQVIA/ZS strategy group? Curious to understand is the strategy work (Product, Portfolio and Brand Strategy) that IQVIA/ZS does is real strategy work comparable to MBB?

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MBB does mostly corporate level strategy (e.g. portfolio) and and rarely BU/Country-level strategy (e.g. brand-level)

ZS rarely does corporate level strategy (e.g. portfolio) and routinely does BU/Country-level strategy (e.g. brand-level)

Having said that I had a few portfolio strategy projects before and they were pretty cool

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MBB is another level. IQVIA and ZS have very good strategy practice, but after MBB

IQVIA focuses more on market access, pricing and marketing strategies

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Mck does a fair bit of brand strategy

Can confirm zs1. Doing a Oncology BU level strategy project now.

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