Hershey vs. Mars, who has built a better branding empire?

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Mars by a mile

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Reese’s single handedly keeping Hersey in the conversation.

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Hershey’s as a brand is the most iconic

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Both of these companies bring back memories of Halloween from my childhood. In fact, I still buy big bags of candy from both every Halloween, even though I know there will be no kids coming to the door like they did when I was young. Oh well, their loss. More for me. I love a Hershey's bar, and Kisses, but how do you say know to M&Ms and Skittles? I can't. I'll just have to buy a bag of each.

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You’re missing Hersheys entire snacking and bfy portfolio: pirates booty, skinny pop, Paqui, lily, dots pretzels, one bar.

So currently for snacking Hershey, but when the Mars Kellanova merger is complete, probably mars.

And anywhere outside the US, Mars or Mondelez by a mile.

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Do they still make whatchamacallit?

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Mars baby

Mars has had way better advertising and creativity. Not even close.

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