Hi everyone. QQ: who would make more money longevity wise: a paid search strategist or a media planner? Recognizing that this is not the end role but staying within each vertical which role would pay more. Any thought??

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A good media planner has more earning potential, especially if they can deliver strong media plans across different business verticals and work collaboratively with creative / tech agencies. That skill set is lacking from a lot of media planners who view themselves as a siloed entity.

Would recommend working at a network media shop (Mindshare, PHD) or network creative agency with a strong media team (Droga, Ogilvy).

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I really appreciate your advise! Thanks so much!

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