Hi fishies! Has anyone pivoted from Paid Media (paid search, paid social) to Product Marketing Manager? I have been desperate to make this change (I'm a director in my current role but understand that I'll need to take a cut to get my foot in the door). I'm not sure where to start and where the areas of overlap are vs where I need to learn/get certifications. So I'd love to connect and ask questions.

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I have been trying to make this switch too. It’s hard to get interviews when you specialize in just paid social.

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This is so helpful, thank you! I have SEM and Social experience, but definitely would take some certification for the actual Product Marketing skills too. Product Marketing Specialist roles are a brutal cut to a paycheck haha but I guess a necessity to get a foot in the door.

I'm being told there are many roles like that at Amazon - have you tried there?

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