Hi guys,

Joined the PM role just 5.5 months back. Based on the feedback I am getting from my manager, I feel like I suck at it. In my defense, I was pulled into a new product suddenly just 4 months before the target code completion. 2 months into that, my manager says that the competitor insights, pain points etc suck. How do you get this info without a real customer to speak to? Public info is limited. I am not sure what to do here, how to recover from this. Any help would be appreciated.

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Keep using your product thoroughly like a customer would. Identify the pain points and improvement areas. Ask your team mates/ friends/ relatives to use and provide directions. Download and analyze competitor products in the same manner. Ask your manager for directions. Talk to your existing clients/ marketing/ sales teams for input. Build a strategy around what you find.

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Prioritize based on 1. Source of request 2. Urgency of request 3. Value ad from request 4. Impact on overall strategy and product 5. Technical feasibility. There are other parameters too which you learn to assess as you move along.

If the information is limited you can refer to a similar market or product to make analysis.

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Mine is a niche market so info abt most of the product features are not publicly available

Not understood what you want to say?

Is it in B2B space or B2C space?

B2B

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