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AVP could be considered a senior Principal at Big4. They have lower sales targets than VPs. And generally treated as second fiddle to VPs from what I heard while I was there.
When AVP was introduced it ruffled a lot of feathers as we had a lot of long tenured Principals that expected to get VP. However many of them did not have the sales numbers of other VPs, but still had awesome delivery. So they created AVP to fill that void and “throw them a bone”.
Feels like the equivalent of SM at Big 4...