Can we stop calling brands “brave” for putting out certain work? Looking at you, BK Andy spot. We’re not running into burning buildings to save people. It’s a f’in TV commercial.

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Sadly, I’ve freelanced at several agencies who use “be brave” as a mantra.

I was always questioning how brave you needed to be to make great ads.

I prefer, “Don’t suck.”

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That Andy commercial was brave. So brave that they thought anyone these days would know who the hell Andy was or give two shits as to why he’s eating a burger.

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🙏🏻

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these are the same people who would probably frown at an applicant shitting in the lobby of an agency as a stunt to get the agencies attention.

both arguably missed the mark with their audience, one would clean up at cannes even though the other is arguably more .... brave?

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It’s advertising. We’re grading on a curve here.

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