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Sadly, I’ve freelanced at several agencies who use “be brave” as a mantra.
I was always questioning how brave you needed to be to make great ads.
I prefer, “Don’t suck.”
That Andy commercial was brave. So brave that they thought anyone these days would know who the hell Andy was or give two shits as to why he’s eating a burger.
🙏🏻
these are the same people who would probably frown at an applicant shitting in the lobby of an agency as a stunt to get the agencies attention.
both arguably missed the mark with their audience, one would clean up at cannes even though the other is arguably more .... brave?
It’s advertising. We’re grading on a curve here.