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So why do company merges result in mass layoffs?
Thoughts on FCB NY?
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So why do company merges result in mass layoffs?
Thoughts on FCB NY?
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CBH has had two years to make something of the place and all he’s done is lost business. He doesn’t have the creative chops to inspire the place. I would avoid at all costs. Nobody is happy there.
Rising Star
They can. A good CCO sets a high bar, goes to the mat for the work, gets in the weeds with clients and uses their connections to get business.
The problem that others are citing is that most holding co CCOs can’t or won’t stick their necks out and are, at best, decent CDs. (Usually, they’re the creatives who were the most responsible, so they’re not particularly inspiring or brave.)
So we end up paying them 7 figures to not change much.
It's a sweatshop
Run away as fast as you can.
What accounts does the NY office have?
ExxonMobil, Home Depot, Pedigree, Wells Fargo, NYU Langone, Snickers, Neutrogena, Aveeno, Enterprise... few more I can't remember
They never bother to reply so I’m not bothering with them.
Good people. But no good work has come out of there for a long time.
Why is that?
Is the new CCO making any difference?