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Depends on how the Dan Wieden reanimating process goes
Feels like it needs a proper creative force to take the helm.
Hermeti and Ana we’re some of my favourite ECDs ever when I worked at a Mother but the structure was basically designed around them. I wonder if W+K just isn’t setup the same way? Such a shame that it’s not clicking.
I wonder if it’s more of a market / business problem than a creative one… but then, Mother has done great work across the same markets, ever since Felix has lead the office really…
Campaign just gave it 6/10 which was the same score as last year. It acknowledges that there isn’t really a good creative output. It’s such a shame. It used to be amazing.