How conscious are you all about the “brand” name of the agency you go to? Talked to an agency with a boring/not known for cool stuff name on paper…but the position itself sounds great. Maybe it’s silly, but I’ve been pretty careful about the names on my resume up until now.

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Posting as :
works at
You are currently posting as works at

While there’s a definite lure from big names, sometimes you get lost in the sheer volume of people (majority working in silos). Smaller shops allow you to do more/try more, expanding your skill sets and giving you more exposure to senior leadership. Try the smaller company/interesting role and see where it takes you. If anything, use that title (and hopefully pay increase) to go somewhere else if it doesn’t work out.

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Also in my experience, a lot of smaller shops tend to pay more (but boy do they get their moneys worth ha)

the big names don’t leave your resume overnight. I did 18 months at a smaller agency to try some different things. The fact that I spent a decade at a large network didn’t disappear when I went to apply to my next gig.

likeuplifting

At this point in my career, and for what I do, it doesn’t matter. People judge me based on my experience not where it was. I’ve had about 10 agencies from across the US reach out this year. And some of them are the “hot” shops.

Maybe it’s different in creative.

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Interesting that people assume it’s a small shop. It’s actually a huge agency…just a crappy name, not a “cool” shop.

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Uncool shops that all of a sudden decide they wanna be cool rarely ever actually achieve it.

It takes mass change on all levels: creative, accounts, strategy, production.

If you're in a position where you can impact and affect that change, then you're betting on yourself.

If you're betting on someone above you doing it, you better be damn sure they can do it AND that they are being set up to succeed.

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Grey did it. McCann did it. But yes I agree it doesn’t happen often and it’s not easy to do.

There’s no right answer. You could have a great name and that will get you looks. So will great work from a less sexy shop.

I’ve been in the pay the bills group at a good agency and just said I was at that agency. And I’ve done awarded work at less well regarded places. Both can open doors if you tell the story the right way.

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Brand names help. But if you make shite work there, or none at all, the name can actually hurt. In either instance it’s nice to have some hot names on your rezzie, but not a dealbreaker compared to your work.

I love our name

Ok but what are the other 4?

I’m pretty conscious of it now. I feel like it’s a short cut recruiters take to finding talent. It’s like they figure if you’re good enough for a creatively known shop, you’re good enough for them.

I’ve experienced this myself after switching from a shop with a better name to a shop with a pretty mediocre/no creative rep. I was promised something similar as you at the shop, and it never really came to fruition. (Learned a lot about how not to do things, though.)

So, when I was ready to make the jump to something else 1.5 years in, it took me almost 1.5 years more to find something else. Less recruiters reached out to me. Less recruiters responded to me.

Now, I’m at a pretty good shop, again, and I’ve already seen an uptick in recruiters reaching out to me. Some of the same shops who previously wouldn’t give me the time of day. Even though my book is the same as it was six months ago.

It might be easier for non-creatives. But, for creatives, recruiters go where the talent supposedly is and rarely want to take a chance on someone who may not have the “pedigree” they think they’re looking for. #IMHO

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