How difficult is it to switch to in-house like Meta, Apple, or Amazon from an agency? It was my initial goal when I started as a junior. I just wanted to work on a bunch of different clients as a young creative, and now I think it might be time to make the move. My title says CD but I'm a senior AD and I've been always working at the top 5 shops, have bunch of awards including Cannes. And has consistently been winning something every year since student. Do these mean anything for them?

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Meta and Amazon? lol. Why in god’s name would you want to work at either of those soulless places? I guess you’ll get a pay bump before they kick your whole team to the curb for bots.

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Soulless is relative in this industry

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Get to know the STAR method. Your interviews will live or die by it.

likesmarthelpful

This is great advice. You need to understand how they approach things, as you’ll only get one chance at the beginning. These places interview differently than agencies, and are proud of it.

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Meta? Yeah?

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Very, very hard. Even if you know someone on the inside.

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Not true. However, knowing someone on the inside goes miles.

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Hard isn’t the right word. Weird, confusing, and non-sensical would be better. Meet people there. Or see who you know there. Talk to them. Be nice. Maybe something will happen.

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Being an “award-winning creative” certainly helps but like ACD 1 said, tech companies run according to their own pillars and systems and each company is different. They use AI to scrape applicants so even if you get referred & your resume is impressive, if it doesn’t have the right data values, it will get rejected.

Study STAR format, read up on company values. There’s lots of people who post youtube videos on how to interview for MAMAA!

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If you’ve been winning lions or similar since you were a student, you have a lot of options. Everything has trade offs though.

who is the best way into apple tv + marketing?

You’ll have an easier time getting a job at non-FAANG tech companies. There’s tons of them and they pay better than agency. Think places like Lyft, Airbnb, Robinhood, etc etc

I was just laid off by one of the Tier 2 tech companies and have to take an agency job. So I’m going the other way. But I’ll claw my way back in again, eventually

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