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I purposely make it complicated and confusing so they stop asking questions and move onto more interesting topics like why I'm not married and why won't I eat the fifth serving of food they are putting on my plate.
I compare my job to that of a lawyer. Instead of providing legal advice, I provide business advice on a contractual basis.
I improve <insert business function> for <insert industry>. My company is featured on Phil Mickelson's hat.
I told my mother once, "It isn't so much what I do as it is what I'm doing today / on this project which is..."
What's up with parents always trying to overfeed us lol. Every time I visit the first question I get asked is "do you want a sandwich"? Lol
I have a cousin who worked for Deloitte in assurance for a few years so they always think I'm an accountant now matter how many times I explain. The other side of my family always questions the legitimacy of the profession (until they found out the salary) since we aren't really specialists so I've just given up trying to explain.
Ha! My husband introduced me to his friend as a proposal writer. I'm a Change Management and Comms SME. And we've been married for 12 years. SMH.
This is gold lol. People I meet generally think I'm being shady. I kinda run with it now.
"I help clients in <insert industry here> solve complex business problems." Usually gets people to stop asking or at least reframes the issue where you can just give an example of a complex business problem.