How do you get through to a client who doesn't get the cultural references in your work because they're too old and frankly uncool without saying "hey you're old and uncool, I know better"??!

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Speak passionately about it, go off script, tell anecdotes about how this cultural reference exists amongst your close friends with detailed examples. This works especially well if you're the target audience and they're not.

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Lol @ the differing responses between the sc and jc

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Meh, borrowed interest isn't the answer most of the time anyway.

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If they have kids, frame it as the language of the generation. We did that and it worked.

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Some clients never change. Get strategy to back you up

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No offense... But can you find a middle ground and use cultural references that they may be more familiar with? This sounds like the type of things millennials get bashed for (they don't understand us/it's on them, not on us)

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Get a strategist to put some 'research and insights' being it

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Sounds like a set-up problem. Give them all the pieces so when you finally show the work it's the smartest answer.

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Yeah agree, get strategy to gather some "proof"

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