How do you handle long stretches of “maybe later” from enterprise clients without burning out or turning into a professional follow-up robot? At what point do you decide a deal is actually dead vs. just dormant?

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Set a timeline to revisit and give them the option to contact you at any point leading up to that time. There’s no reason to keep spending time on something that isn’t moving forward, but you also don’t have to give up completely.

Depends on how long your sales cycle is. For us it can be 18 months. But if communication is nonexistent in three months then…. It’s probably a dead one.

I asked someone at work about this, and they suggested automating a quarterly check in with this type of prospect. That way, you are not giving up but not wasting energy you could be using on warmer leads.

It’s tough because as budgets fluctuate you may have renewed conversations. Quarterly check ins are best.

OP, how’s it going?

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