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In full transparency, during the pandemic I had two jobs. One as an in-house Senior Copywriter and the other as an ACD at an agency. It was easy, because everything was 100% remote. My husband was an essential worker who left the house every day, and we have no kids. So it was just me and the cats, climbing the walls. I worked long days and some nights. I made sure all my meetings were blocked on both calendars.
Before that, side gigs were hard because you were IN the building. I’d make freelance jobs work by booking conference rooms for myself for meetings/calls. I’d work from my car during lunch. One time I even told my employer I was freelancing and they were cool with me doing it from my desk if I got all my other work done.
As the world is heading back into the office, my freelance has tapered off. Which is probably good, since I’m really busy at work.
All of my advice is optimal if you’re fully remote and have a job that has some flexibility in the hours. I’ve never side-hustled outside of the industry.
But the people I’ve seen side hustle, it’s usually a passion project that they’re willing to put in the extra hours for. And it’s usually the thing that they end up leaving the industry for. If you can monetize something you actually ENJOY doing, it’s easy to make the time for it.
I freelance. It's not straightforward, it takes time to establish that streamline of work because most freelance platforms like Upwork, Fiverr etc, takes some reaching out and applying. But after a while, you start getting invitations, and it becomes a pretty good source of income.