How do you manage / handle unrealistic goals set by your CEO? Our CEO has set a goal of "becoming a household name" and I find that very vague on how it will actually happen.

The company has been around for 25 years so it seems unrealistic to chase this after being around for so long. It feels like an unatainable goal for a marketing team.

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It’s a tough one. I remember when every CEO wanted people to go viral and that was really hard too. Is it a B2B company or B2C company?

B2B in a niche industry. Like how / why would we become a known name to everyone?

“Household name” is unrealistic for sure lol. But you can work backwards and set realistic goals that make them feel some sort of progress.

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