How do you negotiate a raise/promotion? Do you send an email? Create a presentation? Lol where do you even start?

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Mentally prepare the reasons why you believe you deserve one, then set a meeting with your director manager to discuss it.

Stick to objective reasons that relate to the agency, skills you’ve improved, etc. Not things like, my rent went up.

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Whatever helps you layout your argument the best.

If it’s for a big promotion/raise, I don’t see the harm in explicitly showing your value across projects and as part of the company culture.

Be good and threaten to leave.

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