How do you teach younger creatives to concept? Repetition is most important but are there any tips or exercises that have worked for you? Whether you’re on the teaching or receiving end? I’m realizing no one ever “taught” me how.

like
Posting as :
works at
You are currently posting as works at

Tell them to bring you work they like then dissect it. Reverse engineer it to show them how the creatives likely came up with it.

There are also some good books that teach concepting step by step, Creative Advertising by Mario Pricken is one of my favorites.

like

Study award winning work.

like

Reminding them of the basics can be helpful - different options, not variations

like

Tell them to keep pushing

likefunny

Show them how you learned or your methods

Related Posts

Hi all,
I'm 7.4 years experienced, currently working in TCS with 10.91LPA. I have below offers in hand, kindly suggest me best offer in terms of work life balance and job security.
1. Infosys -14.1L fixed, Technology Lead position
2. DXC Technology - 17.5L fixed, Prof II Product Developer position
3. Capgemini - 17.1L fixed, Senior Consultant position.

TIA

What is your opinion of expected base salary for a Director of Global Operations Risk Management who has managers who are leads for each region (US, Latin America, Europe and Asia)?

Ps this is for a major global insurance company!

like

Has anyone ever asked to renegotiate their salary after starting a job? I’m 2 months into my new job and I have far more responsibilities than what I was told. It’s a lot different than what was relayed in the posting and during the interviews. Additionally, they hired my counter part in as a senior manager which is at least $30k more than what I make. My peer has more experience so I expect that but I feel that I should be paid more, however I don’t want to leave a bad impression… any advice?

like

What’s the going rate for a commercial senior underwriting role and what companies have you found to be most enjoyable with a solid work life balance? Personally love where I’m at, but curious to see what else is out there.

like

Life insurance agents!! I’m in the process of getting licensed now, what are some tips you have for me just starting out ? How long did it take for you to start selling? I’ll be doing telesales only , let me know your way of selling and why it works best for you. Thank you !

like

Leaving for industry for a large pay bump. Don’t want to go back to PA. After you leave, how do you: 1) stay current on skills? 2) continue to achieve pay increases? 3) get guidance on regulation when you don’t have firm guidance?

like

SO and I (no kids) will be moving to Bay Area in early 2020 with a car. Both will be working in the Palo Alto / Mountain View Area. Better to just live where we work or possible to commute from SF?

like

TEACHERS, this SHOULD NOT define you!!

Post Photo
like

Hi all - Any insights on PWC vs S& pay ranges for M and SM grades?

like

Is there anyone who works currently or has worked for Travelers Insurance in Hartford CT? Looking for an idea on compensation, benefits and your opinion on the company. I’m interviewing for the Operations Manager role

like

Got offer from boa for assistant manager in procurement team,night shift.Can anyone advise how much is the work pressure in night shift and is it worth joining?

like

White collar folks - how busy are you guys now?

like

Hello Fishes,

I have 11 Years of experience in Physical Security, I presently work for BIAL(Bangalore International Airport Limited). was looking for reference for Corporate Security positions. if any one could help me in referring me for any of the positions in Corporate Security it would help me in my growth.

Thanks.

like

What is the value in professional certifications? ACCA, CFA, CIPD, etc.

like

Can married couple (both husband and wife) work in EY GDS? I am an existing employee of GDS, my wife is in recruiting process. I need to know whether it is fine. Both are different domains, I’m in Development and she is in QA.

like

Hi fishes,

A quick suggestion...the trend earlier was
yoe x 2= good deal
Yoe x 2.5=great deal
Yoex3= amazing deal
Tier 2engg grad
Non mba
Consulting
Is this the same now?

like

Additional Posts in Advertising

Which do you prefer?

“Give me a deadline and I’ll get the work done”
or

“when I get this done I’ll let you know and we can figure out when the client will see it.”

like

I'm reading this book on boundaries. In the work section it says I should tell my boss that I can't work after 5 PM. Knowing that advertising work commonly goes past 5 PM...would my job be in danger if I said that?
There's not really a rule book that says I must work until the work is done even though it's an unsaid expectation. Thoughts?

like

If I grow an awesome, thick beard of flowing chestnut hair, will I look highly creative?

like

Which agencies are going through layoffs

like

Do you feel it’s appropriate for a non-Latinx/Hispanic Producer to ideate or create a Spanish US/Domestic ad for the Latinx audience?
(ie Spanish spot running on Univison for Walmart) **Not referring to LATAM ads**

like

What do you guys think of JvM / Sports these days?

like

Can someone from Leo Burnett explain why your LinkedIn titles say “Human Being”? It adds an extra step since I have no idea what industry the person inviting me to connect is in or what their title is

funnylike

Going in house is the move, right?

like

Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

like

Chat Bots and Artificial Intelligence. Ok, go!

like

Any tips from social media managers?

like

What are your thoughts on leaving a stable but unfulfilling job for another one during these times?

like

It's the end of an era: what's your favorite thing about Obama? #ObamaFarewell

like

Please, make this ad on LinkedIn go away.

Post Photo
likefunny

Do you think non-union is the way to go with casting? I rarely find the talent to be better. Maybe I’ve been on the wrong shoots...Here’s a letter from Sag-AFTRA regarding Mother.

Post Photo
like

What’s the point of creative agency CCO’s? Do they touch any of the work? What do they do that ECDs can’t?

smarthelpful

So if the supporting rules(PM, BA, Digital producer. Etc) within an ad agency gets paid more than the creatives who are making the work, what does it mean for being a young creative?

like

New place I’m at is complete anarchy. Only here for a month. One of the account managers is working 14 hour days and is a bout to crack ... so I mention it to my “manager” or na

like

Stop with the unnecessary meetings. PLEASE.

like

newly-promoted ACD salary in NYC?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal