How does an agency decide what level of creatives and how many they need win new biz is won?

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Basically, it’s based on budget. If it’s a small client that doesn’t bring in the most revenue, they might just make use of the creatives they do have.

But it’s a substantial win and/or string of wins, they might see the need for a set of CDs to run the account, maybe seniors to tackle the first projects quickly, and then once the work is flowing, the addition of mids and juniors to help on more projects down the line.

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