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Doing great work for brands most people have actually heard of will take you further for longer.
It’s hard work to sell creative to a big brand. They have more to lose, and pushing them to take risks is a process. I think it’s cool to have a couple small brands in there, but if that was your whole book I’d wonder whether you could handle a bigger assignment
Going national with big brands will make a massive difference in your career.
High profile work matters. National brands tend to get more press for their campaigns. Getting your work in Adweek, Adage and mainstream press helps a lot
Especially if you want to move out of your area where the smaller local brands will have a limited reputation. Made a similar decision a year ago and it’s made all the difference