How is 72andSunny for non-white folks? I know they had a client-imposed diversity initiative following the General Mills win. Has it helped?

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NYC does General Mills and there are all of maybe 6 black people here out of 150. I am one of them. Cheers!

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I know quite a few non white folks who work there

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In the LA office we have around 125 creatives currently (yeah lol) we can always do better in diversity but I can confidently say this is the most diverse agency i’ve been at. We have a special “Black Art Matters” gallery right now and of course the awesome representative mixed flags

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Sadly those are pretty good numbers for advertisinf

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To be fair, 72 had articulated its mission as “expanding and diversifying the creative class” prior to the GM pitch, and our numbers met or exceeded GM’s requirements. Still plenty of room for improvement, but this wasn’t something we suddenly started caring about because of General Mills

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It’s so good I don’t even realize I’m non-white. Seriously.

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The LA office has pretty much stopped hiring white American males.

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72LA how many creatives over 40 in your office? In 72NYC? And how many over 40 women creatives?

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👀👀

Which 72 office does General Mills? LA or NYC?

I found it to be one of the most diverse places I’ve worked. Lots of POC and foreigners.

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