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The pitch I got as a client to buy into THEIR AI system was beyond amusing 🤣 They’re shooting themselves in the foot long-term.
Ha, yeah, there is definitely an irony there 😆
this will impress non tech savvy clients that don't have a clue.
Most account executives already function as prompt writers for clients. The only reason they won’t go first is because AI can’t laugh loudly at clients’ jokes.
Oh, don’t worry that’s very easy
The first to go will be project management. Then tech. Then strategy. Then art direction. Then copywriting. Then production. Then account.
This feels like a perfect option for clients who are going to build an in house agency for 2-3 years and then fire them all and go back to traditional agency relationships.
WPP signed an exclusive deal with Shutterstock 3 years ago to use their images for AI.
Ew. What’s that smell?
Chief
AI will be much better at replacing media than creative.
Didn't it already?
One could read this as an admission that WPP’s big business clients are particularly interested in spending a lot of money on their proprietary AI.
There is no such thing as proprietary AI. There is only firewalled AI. Which is also inherently inferior.
Rising Star
Seems like there's enough backlash against AI that this big takeover isn't going to happen as soon as we might think.
The ways it is failing are becoming more obvious even to those who fully believed at first.