I am officially begging my team to stop putting “it's giving” and “no cap” into the copy for our 50+ B2B logistics audience. Our 22-year-old coordinator thinks it makes the brand look human and fresh. I love the energy, but there is a massive difference between being culturally relevant and being deeply cringe. How do you coach junior copywriters on finding a tone that matches the persona rather than their own TikTok feed?

like
Posting as :
works at
You are currently posting as works at

Fire the 22-year old coordinator and hire a senior 30/40+ brand coordinator. Then let him/her handle the rest of the team. Having a "brand coordinator" that doesn't get this basic principle of copywriting is worse than burning money in the wind. Teams are built by senior people, juniors only thrive if there are senior people to look up to.

like

Hahaha that’s crazy for B2B 😂 teach them to think about their audience and justify the language. They could even A/B test it if they really wanted to try it

like

Find a lane for that narrative & educate them on personas.

like

Oh no that is equally awful and funny.

like

no shade but who made that hiring decision

Related Posts

I have an interview with Wells Fargo Bangalore for senior analytics consultant role. YOE 6.5 ,this is for some team that works with lending products. What do they ask in interview, how much salary /rounds of interview should I expect ?

like

Tips for becoming more independent as you progress from junior to midlevel? I am starting to be put into the position of just having to handle things including drafting and could use some advice from others.

like

Hello there.
I am a junior front end developer(2+ years) and doing my Masters in Information Systems now. How possible is it to find a remote job at UK?? Living at Greece and working for company at UK. Except freelancing...

like

Hey ,I applied 3 weeks ago to Bank of America USA ,with a decent resume and referral. But still did not heard back.Need a human eye who is willing to check my application and help me moving to the next step? Bank of America USA. I'm based in NY.

likehelpful

How much salary can be asked for senior engineer position for 2.6yrs of experience at Nagarro in Automation testing

like

Credit Key - any insights? Has anyone worked at this company? I have an interview for a marketing role with them. Can't find any reviews on Glassdoor.

like

Hi,
I am looking for change as an OBIEE DEVELOPER.
I have 4+ years of experience and can join in 3 weeks.
Skill - OBIEE/ BIP/SQL/ETL

Please let me know if anything is there.

TIA

like

Cheesecake. It’s Rose Beranbaum’s recipe from her Baking Basics cookbook. Excellent results!

Post Photo
like

Where can I eat pizza w/out cheese in NYC (Manhattan)? How can I order pizza w/out cheese in NYC? I can't eat any kind of cheese, even those with w/out lactose.

likehelpful

Studies show, Friday pizza parties are better than vacation.

Post Photo
likefunny

Any Audit and Assurance professionals in this group?

Hi Folks,
Once the medical checkup is done, in how many days will I get my visa for Australia?

like

Are there any affordable studios in Seaport (~$3000)? I don’t need amenities or anything. I just want to be within a mile of my office (near Shake Shack).

like

I got this

Post Photo
like

Looking for referrals in London/UK. Currently I don't have work permit and would need company sponsored visa. 5+ years of experience in IT, present location is India, any help would be greatly appreciated.

like

Woooo esketit. Personally I’m just hoping to ride HCAC to the moon

like

Democracy is when the government does something only a quarter of the population wants

like

Anyone have any suggestions for a horse professional expert? Preferably located in the northeast.

like

Hi fishes,
Could someone explain me what does this career level AM means in Consultant designation.
Thanks. Deloitte India

Post Photo
like

Hi
Is there any opening in IBM for Oracle apps technical.
Looking for job change

like

Additional Posts in Marketing

Im 21, recently got a project manager job in a big media group, I still have about one year to do in my degree. Where would you recommend I take my career next, what would be the logical next jobs I could explore in that field?

like

Are marketing agencies really required to have their employees come into the office? We all work using computers and sharing our files in the cloud, the only time we see each other is for meetings, which can absolutely be done through Zoom. How is your job handling this atm?

like

If you didn't go to college, how did you learn what you know now in marketing?

like

I got into marketing because I thought it would be an opportunity to make good money in a field where I could still exercise my creativity, but I’ve found it to be extremely stifling and bogged down by bureaucracy. Does it ever get better?

like
like

Have you implemented a translation plugin on your WordPress you really like? Ideally I’d want one that allows us to edit content for better accuracy.

like

What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

like

I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

like

I need marketing help and am trying to find someone on Upwork, but so many interactions don’t match how they sound in their profile. How do I find a good freelancer on Upwork?

like

What steps should I take to become a marketing manager in 4 years? I'm currently a coordinator but I'm very goal-oriented. Determined to achieve this!

like

Thoughts on the Professional Certified Marketer (PCM) certification? Hoping to add some more certifications on my CV for director of strategy roles. Thank you!

like

Been working freelance for the past year and I've made more money and connections than I did while at my previous agency. This is a life tip for young creatives: you value your own work, don't let anyone else do so.

like

What are the most common problems you see between sales and marketing? How would you resolve the issue?

like

Curious to know has anyone stumbled upon a bar(cocktails, drinks) that has also nailed social accounts so good so that besides their bar offerings people also cant wait to consume their content?

like

Wondering if anyone can share the approximate timeline after applying to Target Corp. to hearing something from them. Applied 9/1 and on the applicant portal the status still says “in progress.” I got a great internal referral, but I’ve not reached out to the hiring manager. 😬 I know there were a few hundred applicants — what’s a realistic timeline and what could I say to the hiring manager if I reach out to them. Many thanks.

like

Any recommendations for inexpensive, beneficial social media marketing courses?

like

My boss started harassing me because he found out I am vaccinated against covid. What does a vaccine have anything to do with marketing?

like

What's your favorite example of a product that you don't understand how they even pitched it to the CEO? My current favorite is this bottle of water that says "lo cal." Hahaha

likefunny

Are freelance designers actually valued in the field? I've been told a couple times that without agency/company backing, my work means nothing.

like

I’m doing my own marketing for my small business and am having trouble creating call to actions that convert. Where can I learn more about this?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal