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Fire the 22-year old coordinator and hire a senior 30/40+ brand coordinator. Then let him/her handle the rest of the team. Having a "brand coordinator" that doesn't get this basic principle of copywriting is worse than burning money in the wind. Teams are built by senior people, juniors only thrive if there are senior people to look up to.
Hahaha that’s crazy for B2B 😂 teach them to think about their audience and justify the language. They could even A/B test it if they really wanted to try it
Pro
Find a lane for that narrative & educate them on personas.
Oh no that is equally awful and funny.
no shade but who made that hiring decision