I have an interview coming up for a marketing position for a retail grocery. Is it worth visiting the actual store before my interview as part of my prep? What would you recommend I keep an eye during my visit? And is it worth doing? I really want this position, so I want to do all that I can to secure this.

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Note anything you like about their marketing, what makes you excited to work there, anything you see that you think would make an interesting test.

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Definitely worth doing. Notice any ways they are different from their competitors (thats their value prop). Think about how you’d use that in future marketing. And be sure to work it into convo in the interview.

Also notice who is shopping there. Do they attract a certain group (budget-conscious people, luxury shoppers, a certain ethnic group, people from the neighborhood? Thats the audience for your campaigns.

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Thanks for your input! Will take note of these.

Yes, definitely. I would even go so far as to make a short deck documenting your observations. Mention it in your interview. Mostly like they will ask have you been to our store. Include a link to the deck in your thank you follow up email.

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Take photos on your visit to include in the deck. You could consider a SWOT approach but it’s a little dicey putting out there what you think their weaknesses are.

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I would shoot hidden body cam video and make a cool little film about it. Just go in and ask everyone where the polenta is…. Or something.

smart

Ask yourself this, would you pay someone to work on a problem for you, with your money, that they’ve never looked at?

smart

And I guarantee you’re light years ahead of 90% of applicants. If not more. Great work!

Oops realized I repeated if its worth doing lol

I’ve visited the store. Had a very insightful visit! Thanks everyone.

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