I have an interview with OATLY’s creative team tomorrow. Are there any OATLY creatives here, would love know what it’s really like on the inside since a lot of in-house teams are a hit /miss. Would love to hear thoughts on management too!

likefunny
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I believe they just hired a new CD of copy. Their work is tremendous, and they are known for their voice. If you aren’t incredibly familiar with their work, I’d get to know it ASAP.

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Kevin Lynch is their new head of creative and one of the nicest, most generous people in the business. Such a huge talent.

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two of their newly hired E/CDs have hybrid creative/strategy backgrounds

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I love their latest UK campaign about helping dad. So smart. Great product.

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They have good ice cream.

uplifting

I love the nature of their self aware voice. And it carries through from their actual product through their ads. They have some good OOH stuff.

Also... the truth is that it tastes good compared to others so there’s that lol

helpful

Yes! Love their OOH and latest work to target dads too, better than a lot of in-house stuff.

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good luck!!

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That sounds like a great opp, good luck!

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Love Oatly, good luck! Where are they based?

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Sweden!

No tips but good luck!!!

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