I have an interview with the VP of CS for a Dir of CS role next week. I would be pivoting industries, going from programmatic ads to SaaS. I'm trying to wrap my head around how they make money. I know it's based on a subscription, with # of seats, and features, and the goal is renewals. Is the goal also to add on features, in order to get more revenue out of the client, i.e. higher subscriptions costs? I want to understand this so I can equate my experiences from working in adtech.

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In programmatic ads, we constantly have to look at data, everyday because the supply partner (I work with publishers) can stop sending us ad inventory at anytime. Whereas, in SaaS, the contract has to run out, correct? So it can be months. Also trying to understand what do you check in with the client on a regular basis? That all of their seats are in use? In prog ads, it how much revenue and eCPM are being generated per day. Again, trying to wrap my head around all of this so I know what to say during the interview. Thanks in advance!

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