I really thought things would be different by now

I have a portfolio I'm proud of. Awards. LinkedIn testimonials out the wazoo...I can't even get a response from people when I reach out about roles.

Is it me? Am I doing something wrong? I want to love this industry but I don't feel like it loves me back.

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This industry doesn’t love any of us.

likesmart

I once posted a freelance social caption writing gig at my agency to LinkedIn and got flooded with responses in just an hour. It was insanely overwhelming. Soooo many talented people with better books than me applying for a dinky Instagram caption gig for an entertainment brand. Ultimately I picked the person with the most Instagram caption writing for entertainment brands experience. It truly is an employer’s market, and if you don’t have exactly what they want they will pass.

likefunny
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It’s not you, it’s them… don’t expect any love or even common courtesy in this business
. Keep plugging away and don’t take it personally

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Are you seriously not aware of the advertising recession that’s been happening over the last 2 years?

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some of you people are heartless, sadly this industry attracts that type

likeupliftingsmart

Not you. It’s happening to everyone.

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It’s literally all who you know.

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Ok

The industry has gone through a massive reduction. There are hundreds, if not thousands chomping at the bit for every creative role that pops up. Many people have been laid off and are looking. I would just say, keep at it but don’t expect results right away. Everything takes time, especially these days.

likesmart

Going through the exact same thing and thought it was just me

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I’ve always found it strange that people don’t respond even as a courtesy. I respond to EVERYONE. Even if I’m not interested.

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The rest of us are understaffed and it’s a choice between making a deadline, getting expenses submitted, or picking up kids on time.

I’ve never heard anyone say anything about a linkedin testimonial, so not sure why you’re putting stock into that. Are you using your network you get you in meetings with people?

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It’s not just our industry that is hurting. Look at the film industry in LA. There are stories after stories of people who were successful making a living for years and then suddenly the work stopped. Unemployment is at 30%. I have to imagine that our industry’s unemployment is somewhere close to that.

All you can do is to keep trying. I was out of work for a year and then finally got a job. Right place at the right time.

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Gaming has been decimated too

likesmart

I’m sorry to hear that. I am a senior in college and I know that I may be a Communication Design Major but I know my I want to teach which may be known for its low salary but is very much needed. Also my portfolio in progress isn’t getting me in the advertising market anytime soon. You are doing great and you are awesome. By any means necessary DO NOT GIVE YOU!!! You are doing what I am terrified of doing… applying for advertising. You all rock!

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It's a brutal climate in advertising.

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Some people don’t want to say it but we’re going through a recession, this isn’t the only industry where people are not feeling a lack of returned love.

likesmart

Advertising is suffering because of the internet, we have known for 30 years we need to adapt or die...time to adapt, as Bobcat said - move to where the food is.. Also we are suffering the consolidation of brands, and jacked pricing. There are now what? 3 companies that own 99% of all products on the shelves in a grocery store and they are making record profits. They don't need us - there is no competition. Advertising as we knew it just pre-pandemic has changed. PS. it doesn't help that all agencies have been consolidated into massive homogenized ad machines...how are clients to differentiate? It's all the same. Ford understood - production lines make more profit than craftsman. The product is not the same, but it is good enough.

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This industry can break your heart. Yeah market is really tough right now.

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Do you have a good network? Keep trying, and this might sound counterintuitive, but if you’re young, and in a big city, go out and meet people. Make connections (get cheap drinks 😉 ) and see where it leads. At least you’ll have fun in the meantime!

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Have you thought about changing career or retraining? There’s a ton of really, really talented people freelancing these days so there’s more competition than ever. A few months back Wieden let a bunch of creatives go and they seem to be on multiple jobs at a time. Harsh fact is that it might be time for a lot of people in this industry to try something else.

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2. How long (time) will it take to get an offer?
TIA :)

helpful

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