I thought McKinsey didn’t advertise? I logged into WSJ today and saw a very large blatant McKinsey ad

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Posting as :
works at
You are currently posting as works at

Might as well pay to end up in the WSJ. Gonna be there anyways.

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Gottem

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Very rarely we do.

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Yeah this is new in the last couple years. Kevin or maybe NA leadership sent a note about it. It was pretty clear that we will be extremely selective about it — both content wise and the forum. Bigger push is to make McK publishing more visible, which I think is the right move because that’s us offering real content (or at least trying to lol)

Still no swag though

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There have been commercials in CNBC. Marvin is rolling in his grave.

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We did it on WSJ probably to piss off NYT

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What was the advert?

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Seems McK is all in tech!

Flood the zone with McKinsey content and branding to drown out the bad press from the NYTimes book

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Have you been on LinkedIn? That's basically advertising

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