I work for a fortune 50 and we have an in-house agency. A lot of the cool work I am currently doing is internal work. Like internal events and internal creative photo shoots etc, videos and promotions.. Will this help build my portfolio ? It’s a lot of work and very cool work. There’s a huge demand for internal comms where I am, but I get worried there’s no value out side of this for other opportunities. Does it matter? As long as the books look good and there’s case studies with stats? Thanks!

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What kind of opportunities are you considering?

You have to decide whether you want to go the Design Director route or the Creative Director route.

Design is stuff like logos, brand guidelines, design systems, visual identity, typography and photography.

Creative is ideation for campaigns. Finding a customer insight and using that to make an ad campaign alongside a copywriter partner. Execution-wise, art direction is making a visual story that plays off the copywriter’s lines (or the other way around). It’s a similar method to thinking of what image makes a written caption funnier.

For your portfolio, you want examples of things that you want to be doing at your future job. If your portfolio is light, this could mean making spec work (a.k.a. “fake” work that looks real). Of course, also have examples of your real stuff.

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