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Any gyals in Toronto?
mann we need an outing for houston 😝
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Any gyals in Toronto?
mann we need an outing for houston 😝
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What kind of opportunities are you considering?
You have to decide whether you want to go the Design Director route or the Creative Director route.
Design is stuff like logos, brand guidelines, design systems, visual identity, typography and photography.
Creative is ideation for campaigns. Finding a customer insight and using that to make an ad campaign alongside a copywriter partner. Execution-wise, art direction is making a visual story that plays off the copywriter’s lines (or the other way around). It’s a similar method to thinking of what image makes a written caption funnier.
For your portfolio, you want examples of things that you want to be doing at your future job. If your portfolio is light, this could mean making spec work (a.k.a. “fake” work that looks real). Of course, also have examples of your real stuff.