If I know how much profit a piece of business I'm the lead writer on makes for our client, and it's jaw dropping, is that fair to put into my book write ups and other self-promotions?

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Lol if you think your copy is the only factor in that profit, go for it, and everyone who reads your book will know you're a dick who's not a team player.

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Can't wait for the next earnings call where they take time to thank "junior copywriter" for the record profits.

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How about you put the work in your book and let the value speak for itself.

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The wording of this question has given me an aneurysm.

If you win an Effectiveness Award at Cannes, sure.

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Profit for the client or profit for the agency? The latter might be confidential. My two cents, if it's a huge piece of business, people will know what it's worth and how much it's making. Let your work stand for itself because it sounds like the piece of business is impressive enough. Also what someone said above...never really seen a Jr copywriter thanked for being responsible for a company's wild profits. Advertising is a team effort after all.

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I could see how it might come up in an interview and could be interesting/appropriate then, but I would focus more on engagement stats if you want numbers in your book. I see more scenarios where putting margins in your book works against your rather than for you.

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Also, if you put that in your book, you better be prepared to speak to it and able to answer questions about it (spoiler alert: you won't be able to)

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It's doubtful the business goals simply stated "profit" as an appropriate metric for success.

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You don't spread that around, especially to other agencies (the competition) and it's irrelevant to your work. What are you comparing it to anyway? Do you know the profit of all the other accounts? Each client has a separate, unique deal they negotiate with the agency. One single number doesn't mean a lot alone.

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It's more impressive if you say "the campaign generated 4x growth year over year, leading organic growth from the client" or some other client-specific metric ON YOUR RESUME, not book.

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Put an metric in your resume, not your book. BTW:: you're the lead writer on a global brand?? Must be huge.

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What CD is going to care about the money aspect? You're a writer, writing is what you'll be hired on.

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Our client is a global brand

Or is that considered confidential.

I know it's our biggest profit driver for the client and I know that me being the lead writer on it is an invaluable talking point

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